GHZ: Advanced Focus Group Management Platform
Key Facts
• Client: GHz
• Industry: Market Research & Consumer Insights
• Services Provided: Full-Stack Development, Airtable Integration, WhatsApp API, Candidate Scoring System, Dynamic Survey Generation
• Technologies Used: Custom APIs, Automation Workflows, Data Processing
Company
GHz is an innovative platform designed to streamline the management of focus groups, providing businesses and research teams with automated tools for participant selection, engagement, and data collection. The platform simplifies survey management, candidate evaluation, and communication, integrating multiple services for a seamless research experience.
Challenge
The client required a comprehensive system that would:
• Automate focus group management with real-time data synchronization.
• Integrate Airtable for structured data organization and tracking.
• Connect with WhatsApp API for streamlined candidate communication and survey distribution.
• Develop a candidate scoring algorithm to assess and rank participants dynamically.
• Enable dynamic survey generation, allowing customizable and automated questionnaires.
The challenge was to create a scalable and intelligent platform that simplifies participant selection, engagement, and data processing, making focus group research more efficient and data-driven.
Solution Our team built GHz from the ground up, ensuring seamless backend infrastructure, API integrations, and an intuitive user interface.
Core Features & Implementations:
✅ Airtable Integration – Designed a structured and automated database for participant tracking, response management, and result analysis.
✅ WhatsApp API Integration – Implemented real-time communication channels for survey distribution and participant interaction.
✅ Candidate Scoring System – Developed an automated evaluation system that dynamically calculates participant suitability based on predefined metrics.
✅ Dynamic Survey Generation – Built a flexible survey builder, allowing customizable and adaptive questionnaire creation.
✅ Automated Data Processing – Ensured that all collected data is automatically processed, analyzed, and stored, reducing manual workload.
Outcome & Impact
📊 Streamlined focus group management – Automating survey creation, participant engagement, and scoring improved efficiency. ⚡ Faster and more reliable candidate selection – The scoring algorithm ensured that the most relevant participants were identified and ranked automatically. 🔗 Seamless data synchronization – Airtable integration allowed for real-time updates and structured research workflows. 💬 Improved communication & engagement – WhatsApp API enabled quick and effective outreach, increasing response rates.
Why This Project Matters
GHz redefines focus group research by automating and optimizing participant selection, engagement, and data processing. By integrating Airtable, WhatsApp, and dynamic survey tools, the platform enhances efficiency, reduces manual effort, and ensures high-quality data collection—making it a powerful solution for research teams and businesses alike.